How Stewardship, WOOO, and Joy Promote your Company’s Success

In this episode of Raising The Bar Podcast, Allison talks with Ed Howie.

Ed Howie is one of the most experienced business branding strategists in the world. He has spent over 30 years helping to create, develop, and launch brand concepts for mainstream companies, leading to more than $200 million in revenue.

In his accomplished career, Ed has worked for and with organizations like Chick-Fil-A, H-E-B Grocery, 7-Eleven, Massage Heights, KFC, and Kroger. In addition to helping other companies’ brand and market themselves, he is a serial entrepreneur who has founded multiple seven figure businesses, including his flagship business, BTYcreative.

As an avid philanthropist, Ed has spent the last decade serving on multiple boards, and speaking across the country to educational institutions, government entities, non-profit groups, and corporations, helping anyone and everyone he comes in contact with to find and tell their unique brand story. Apart from serving others in person, in 2020 Ed and his team launched the branding focused web-series, “Howie Grow A Brand,” on YouTube and all major podcast platforms and his first book, WOO NOT POO, will be released in 2022.

Are you ready to Raise the Bar?

Make sure to take away the notes!

Conversation Highlights:

[02:22] What are the benefits of Indoor Cycling?

[06:24] A “To-do” list is important to reduce your stress and make you breathe!

[10:53] What does a client need to know to communicate with their customers?

 WHY are you in the business?

[16:13] What type of questions should you ask when hiring someone?

[21:07] How your present customers are more important than the new ones?

[24:55] What is the real meaning of JOY?

[30:46] Intentionally try to be joyful because it does not happen naturally!

Memorable Quotes:

“Do all you can with what you have today!.”

“Peace of mind should not be conditional.”

“Be joyful, spread the joy, do some good.”

Special Reminder:

Thanks for checking out the show. Be sure to subscribe and leave a review.

If you have an idea or topic for the show or maybe you want to be on the show, visit us at https://raisingthebar.live.

Reach out to Ed:






    Listen to “Howie Grow A Brand?” on Apple Podcast

Connect with Allison:

YouTube: Altiqe

LinkedIn: Allison De Paoli

Website: https://altiqe.com 

Email her at clientcare@altiqe.com

Available on Apple Podcast, Spotify, Google Podcasts, Stitcher and other major podcasting platforms.

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